About this project

CREDITS: 

2D Design - Kate Zielinski
Interaction Design - Josh Damesworth
3D Design - Kevin Calabrese and Doug Tocco

PROGRAMS I USED:

Adobe Illustrator
Adobe Photoshop

Audi requested a proposal from Czarnowski for their North American Auto Show program. I was chosen as the lead graphic designer for the project. The only direction received from Audi was that we needed to interpret Audi’s current European auto show design to appeal to the US market.

Key descriptors were sporty, luxury, tech-forward, and dynamic. All graphics fall within the Audi brand guidelines were designed within a scalable “kit of parts” so that all could work together cohesively no matter what size space they were used within.

This was the first time I was able to design an entire kit of an exhibit’s graphics myself from the top down.